It’s 2016, My life in the Gig Economy is going well. I just hope my blog is still up to date? With so much going on professionally, it’s hard to stay on top of your own marketing game sometimes! But I’m still me, and working solo has been great to me so far. And just so you know – I’m not that girl in the photo. That’s a little game I like to play with stock photos just to keep […]
Beware of Promises of Cheap and Easy Content! I am always on the lookout for assistance in producing content, I simply only have so many hours in a day to do what I love. I’ve explored outsourcing, interns, guest writers, content clearing houses, and even fiverr.com as potential avenues to provide supplemental content development services. To date, I have seen little in the way of quality content that I would use – aside from unpaid communications from thought leaders and […]
Interview – Rich Collins, Kristi Baxter and Michael Cameron transcribed loosely from the New Hampshire Brand Project Radio Show. Michael Cameron- Rich Collins is the founder of Thirst Productions. Welcome to the New Hampshire Brand Project Radio Show! Rich Collins – nice to be here! (…small talk) Michael – Rich, you had mentioned to me the term storytelling. It seems to be the foundation of what you do, just share with us how important you think storytelling is in the evolution […]
Thirst Productions‘ founder Rich Collins was a recent guest on The New Hampshire Brand Project on Portsmouth Community Radio, WSCA, where he spoke about Thirst Productions, his digital marketing/content development consulting business based right here on the New Hampshire Seacoast. Hosts Michael Cameron and Kristi Baxter (also of Win-Win@Work) spoke with Rich on his philosophies on marketing, social media, and means to engage the millennial generation in content driven marketing efforts. There is a lot to be said about history, […]
The Parking Ticket, Indicative of Everything that is Wrong with America. At a business meeting the other day in lovely Downtown Portsmouth, New Hampshire, I found myself running “late” in said meeting, and willingly came to accept that I would be receiving a parking ticket. I was aware of the consequences of my actions when parking in a metered space, and made a contract of sorts with the city to abide by their rules. I was an active participant. I […]
Puscifer scores with Money Shot. Album Review By Rich Collins, Thirst Productions. Maynard James Keenan is a talented, but quirky guy with an ego problem. His music can be so damn expressive at times, touching areas of musical intellect that few can reach. It’s part of his brilliance. Puscifer is his alter ego to Tool and Perfect Circle, a more intimate, personal extension of himself, his pet project if you will. The name was dreamt up some time in the […]
Anyone can facebook, even a child can tweet. But not everyone can reach your target audience on a level that inspires engagement like I can. Unfortunately for us all, the days of the ‘free’ social media model have dissolved into monetized targeted marketing. Many of the avenues of social media are now driven under a ‘pay-to-promote’ model in which companies are required to pay to reach the eyes of their followers. This is where well developed, targeted social campaigns and relevant content work to increase […]
Information. Creativity. Ideas. Action. That’s what the new buzzword ‘content’ is all about. Making stimulating words on a screen to engage people in meaningful conversation, that’s what I do. More than words on a screen, my work inspires engagement, and by learning your business I work to develop your ‘voice’ and carry it through so that your customers come to respect and look forward to your presence on their phones, tablets and screens.
I’m a pretty talented writer. Fast, fluent, and efficient, I carry a professional, yet occasionally amusing voice to my work that most robot, machine like copywriters simply cannot. I have published numerous blogs, magazine articles, and newspaper/print media articles and enjoy the creative process of designing written communications. I learn the elements of what makes your business tick, and create meaningful, engaging content that speaks to your target audience.
As orignally posted on Linkedin Pulse. Has your business hit an operational stumbling block, finding it difficult to meet demand and deliver top quality products or services efficiently? Not because the clients or the capital is lacking, but because there is a talent bottleneck in finding and retaining the right people for the job? If so, you are not alone. This was one of many messages recently shared by Hinge Marketing’s Lee Frederiksen, Managing Partner, Strategist, and Growth Expert at […]