The Client
Shoals Fly Fishing and Light Tackle is the original Portsmouth, New Hampshire-based outfitter.
The Challenge
Guided fishing is a competitive space online. Visitors planning a trip compare outfitters quickly, and the ones who show up first in search results, with a site that looks as good as the experience they offer, tend to get the booking. The business needed a website that matched the quality of its trips and could compete for top search rankings.
The Work
I conducted a complete website redesign on WordPress, with a strong focus on:
- A beautiful, photo-driven design that showcases the fishing and the Seacoast
- Clear information on trips and how to book
- A mobile-friendly layout for anglers researching on their phones
- Search engine optimization, from page structure and content to titles and descriptions, to compete for top rankings
Like every Thirst Productions project, this one was handled directly by me, Rich Collins, as the client’s primary contact and lead developer.
Why It Matters for Local Businesses
For a Seacoast business that depends on visitors finding it online, a fast, well-structured, search-friendly website is one of the best investments it can make. See more of my work on the NH Seacoast and my website redesign services.
Thinking about a redesign? email me and tell me about your business.