RICH COLLINS’ BLOG
Who blogs anymore, right? This guy. While the medium has changed significantly over time, it’s still a valuable tool for content marketing and a great way to share a message. My written work has appeared in magazines (NHtoDo Magazine, Merrimack Valley Magazine), local newspapers (The Conway Daily Sun, The Portsmouth Herald, Seacoastonline.com) and on various business blogs and print materials, websites and social media campaigns. In addition, I have been involved with the podcasting world, as both a co-host on the NH Brand Project as well as the top ranking outdoor podcast, the Fish Nerds. I don’t write as much as I used to but it is still an essential part of content marketing. Remember, #ContentIsKing!
How New Hampshire Nonprofits Can Get More From Their WordPress Website
Practical ways New Hampshire nonprofits can use their WordPress websites to attract volunteers, donors and supporters without a big budget.
Website Accessibility: What New Hampshire Small Businesses Should Know
An accessible website works for everyone, including people with disabilities. Here is what NH small businesses should know and the practical steps to take.
Website Checklist for Mount Washington Valley Seasonal Businesses
Ski season, foliage, summer on the lakes: a practical website checklist to help Mount Washington Valley and Lakes Region businesses get ready for each busy season.
Choosing a Web Developer in New Hampshire: 10 Questions to Ask
Hiring someone to build or manage your website? Here are 10 questions every New Hampshire business should ask before choosing a web developer.
Case Study: A Website for Saco Valley Trout Unlimited in the Mount Washington Valley
A WordPress information hub for Saco Valley Trout Unlimited, a small nonprofit chapter in the Mount Washington Valley of New Hampshire.
Case Study: Websites for Southeast NH Habitat for Humanity and the NH ReStore
Building and maintaining two WordPress websites for Southeast New Hampshire Habitat for Humanity and its ReStore.
Case Study: Website Redesign and SEO for Shoals Fly Fishing, Portsmouth NH
How a complete WordPress website redesign helped Portsmouth, NH outfitter Shoals Fly Fishing compete in a crowded search space.
How To Tell If You’re Being Scammed (Before It’s Too Late)
How to Tell When (If) You’re Being Scammed It’s unfortunate, but “scammer” seems to be the new profession for millions of shady characters across the globe. It’s easy to do, highly lucrative, and nearly impossible to trace (and prosecute) particularly if the scam...
Demystifying Digital Marketing with Rich Collins, Thirst Productions
Demystifying Digital Marketing. What it is, what it does, why you need it (even if you think you don’t!) This Live (now recorded) presentation is an overview of current marketing trends and some of the digital tools and techniques available to small to mid-sized...
How to Future-Proof Your Brand
Uncertain times may have you wondering if you've done enough to protect your business's survival. No one goes into business to fail, and future-proofing your business will be essential to your continued success. There are many ways you can protect your business's...
Why It’s Important to Begin Leveraging Your Social Media When Your Business Is Still Small
Today, launching and creating a successful business is not reserved only for those with deep pockets but is also readily available to anyone with the right idea and enough determination and willpower. Knowing why it is important to begin leveraging your social media...
Corporate Bling!
Just got my first new logo-ized shirts thanks to a California Company called Create-A-Shirt. https://www.createashirt.com/
Simple Ways Your Business Can Improve a Customer’s Online Experience
One of the leading causes of stagnant or declining sales within a company is a poor customer experience online. Even the best products can fail to sell as well as they could if they don't have an optimal online platform. Many business owners say that they simply don't...
The Inside Scoop on Buying Facebook Reviews
Customers want reassurances before they invest money in a product or service. Choosing a business based solely on an advertising slogan or a slick advertisement can come back to haunt consumers. Reading reviews does provide a decent insight into what to expect. Or...
How Data Parsing Benefits Small Businesses
Data parsing is a set of rules that helps businesses make better use of their data. When used effectively, this practice helps a business understand and validate their data provided that the business can make the data fit into their structures. Here are some ways that...
5 Tips for Reducing Customer Friction and Increasing Sales
Your company won't survive if it can't generate enough revenue. Therefore, you need to take whatever steps are necessary to remove any potential barriers that customers could face when they’re trying to make a purchase. By improving the customer shopping experience,...
7 Strategies for Managing Marketing Risk
No business has an unlimited marketing budget. When you are deciding where to put your money, it is a good idea to use information technology and the available digital tools to analyze what marketing to do and when to do it. Keep in mind that no piece of software or...
5 Reasons Marketing Automation Will Dominate The Next Decade
Savvy business owners already understand the importance of marketing automation in today's increasingly wired (and wireless) world. Not only can marketing automation help you reach your audience in more effective and tangible ways, but it can also help you to save...
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